ranchers

In the News: Forget the Cattle, Time is Really What Ranchers Are Managing

Out on the ranch, folks talk a lot about head count. About grass quality. About rainfall and fences and feed bills. But what we don’t always talk about—what might matter just as much as water or weight gain—is time. Not the time on a wristwatch, but the hours we chase, the ones we lose, and the rare ones we get back. To read the full article, click here